The shop is the central place to unlock new sharks, upgrade their stats and equip tons of cool items!

The in-game store is on the first screen after you press the 'Play' button on the start screen. You will also return to the Shop screen every time you leave the results screen after playing. Finally, you can reach the shop by tapping the arrow labelled 'Shop' on the World Map Screen.
Tapping on the icons below your shark will open the six different shop categories.

- The Shark: Choose your character! Swipe left or right to explore your shark collection and select the one you want to use. Tap on 'use' to choose your shark.
- The Weight: Shark Upgrades. The shop screen will open to Shark Upgrades by default. Tapping one of the Upgrade buttons will increase the Speed, Bite, or Boost stat of your current shark.
- The Fish Bowl: Pets. This category displays all the pets you can equip to be stronger or use for unique passive abilities.
- The Jet Pack: Gadgets. Here you can buy gadgets, transforming your shark into a swimming machine!
- The Treasure Map: Maps. Purchase maps of the different levels to unveil the location of secret collectables!
- The Lightning Bolt: Power-Ups. Buy Power-ups to maximise your chances to complete missions and contests!
- The Coat Hanger: Accessories. Equip items to your shark to customise them! Tap on the Zipper icon to select a skin or tap on the various body icons to equip each part of your shark, improving your style and your stats!

Items in the shop cost Gold, Gems or real currency. Both Gold and Gems can be earned by playing or by purchasing a pack from the IAP menu (Accessed by pushing the '+' button on the top left). Some items in the shop will be locked until you have fulfilled a specific condition. This condition depends on the item and you can find this information by tapping the Lock button.